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New corporate culture for Aurora airline

We have held a series of online training sessions for various levels of the airline’s management and staff aimed at developing a new corporate culture.


The initial request was to help employees overcome their competitiveness and lack of collaboration caused by the nature of the company. It was created as a merger of three former airlines. People became part of one team but still regarded each other as rivals. Specific problems connected with inefficient business processes came along. Additional complications were caused by geographical differences. 6 main departments of the company were distributed across 3 big regions, thus keeping people who have to work together far away, even in different time zones.


Some of our online sessions were regular, dedicated to general BPM or collaboration issues, including customer service, budgeting & planning, etc.


Other meetings were caused by urgent needs. For example, in May 2015, we had to deal with a superior authority’s direction to cut 10% staff. The order caused panic but after a 4 hour online session the top management came up with a solution that not only complied with the instruction but improved the company’s relationships with employees and partners.

Corporate culture development case study || HD Trance

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