Business transformation

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Numerous business transformation projects are launched worldwide on a daily basis. A business transformation project can encompass a wide range of activities, from mergers and acquisitions to business process reengineering. It can involve launching a new assembly line or executing an aggressive marketing campaign to expand market share. It may entail transitioning from various chatting and messaging platforms to a unified corporate communication solution, or developing a new website with advanced on-site functions and processes.

Regrettably, more than half of such projects end up as disasters, resulting in depleted budgets and personnel burnout, rather than enhancing business performance. There are several reasons behind the failure of these projects, including inadequate planning, a lack of relevant business strategy, and underdeveloped internal communication processes.

Our business and management consultants frequently encounter businesses whose management is largely unaware of how internal communications shape the realisation of desired changes in costs, sales, profitability, and other key metrics.

The shift in managers' perspective regarding communication among employees becomes a pivotal success factor for the entire business transformation project. Without change, the accumulation of unresolved contradictions by the conclusion of the initial project stage can readily reach a critical mass and result in a catastrophe.