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Client Profiling
- How to attract only relevant audiences?
- How to predict customer behavior and adjust the funnel accordingly?
- Why do clients who bring 20% of your revenue waste 80% of your resources, and how can you manage that? What should be done about them, and what is the fate of the rest?
- Why are each manager's customers similar to each other but different from another manager's?
Profile your customers and generate more incoming orders with less effort using our marketing consultant expertise.
Segment your customers by profile and lead them to specialized funnels where each group's conversion rate is significantly higher.
Understand each segment's behavior and offer them a specialized service format to ensure a longer customer lifecycle.
Promotional Recommendations
Marketing and advertising often result in budget wastage. Audience behavior is complex and dependent on factors beyond your control, leading to some inevitable losses. However, you can and should increase the Return on Marketing Investment (ROMI) to maximize the effectiveness of your promotional efforts.
This can be achieved by:
- Segmenting the audience and developing targeted communication for each segment.
- Creating images and selecting promotion formats that align perfectly with each segment.
- Adjusting online tools to control promotional communication easily and transparently.
- Trying various channels and eliminating those that are inefficient.
Negotiation Support
In some cases, conducting negotiations on your own may not be optimal. Not only because someone else may be better suited for the task, but also because the observer position can be tactically advantageous, allowing you to gather essential information for subsequent turns.
We offer two basic modes of negotiation support:
1. Specialized Negotiator
A dedicated individual who represents your side and ensures the best possible outcome while you gather information from a safe position.
2. Circle Negotiations
A structured and facilitated discussion based on the Circle method. This approach is useful for planning with technological partners or evaluating multiple potential suppliers together to identify the best option.
Staff Recruiting Support
Who will become your employee? This depends on how you approach it long before you post the job announcement. We have analyzed the life cycles of hundreds of employees and discovered that they essentially follow the paths set by their managers.
To ensure you select enough qualified individuals who will also appreciate your company and engage in long-term collaboration, we assist in the following:
- Describing the desired employee profile.
- Crafting a job announcement that attracts suitable candidates and deters irrelevant ones.
- Planning the interview process to assess the essential collaborative traits.
- Conducting interviews and selecting candidates based on the target criteria.
In addition to these stages, we offer "Circle interviews," which are particularly beneficial for project teams. With this approach, we can assemble a new team within a single interview session.
Neuromarketing Implementation
Many believe that neuromarketing is a heartless technology designed to sell subpar products to unsuspecting individuals. However, in the hands of a thoughtful and responsible master, neuromarketing becomes a tool for improving the customer experience. Our view is that the main objective of neuromarketing is to make the customer's desired behavior more accessible and apparent, ensuring mutual satisfaction for the client and the business.
The implementation of neuromarketing involves:
- Defining the customer reaction cycle (trigger - action - reward - input - loop).
- Streamlining business processes and customer service in accordance with the cycle.
- Analyzing market feedback for further optimization and the possible implementation of specialized tools for obscured but beneficial influence.
Personal Business and / or Psychological Consultation
The goal is to precisely define your objective, select the appropriate tools to apply, and develop an action plan. While elements of business therapy or neuro coaching may be present, the time limit may not be sufficient to address complex issues. The session can take the form of a briefing, a psychological session, or a business consultation. To better prepare for the meeting, you can fill out our trance-formation brief, applicable to both individual and corporate contexts.