EU & Asia Telecom market research

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Problem:

A leading telecom company required market research to refine its O2O (operator-to-operator) strategy, drive market share growth, and increase LTV.

Action:

We conducted in-depth international market research focusing on proprietary backbone network development, cross-border connections, IaaS and PaaS data centers, VPN, CDN, channel leasing, digital security (layers 4 to 7), and white-label applied products such as OTT services, content provision, SaaS, IoT, and other offerings already in the portfolio or under consideration.

Result:

The outcomes included a comprehensive TAM/SAM/SOM evaluation, customer segmentation, PESTEL and trend analysis, SWOT analysis, and strategic recommendations structured using the 5P framework. Based on these insights, the company revised its value proposition for operator partners, making it more accessible and appealing—ultimately ensuring continued revenue growth and increased market share.