Helped a software company enter multiple U.S. universities

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Problem:

A software company from Portugal specializing in ERP, CRM, LMS, SIS integrations, and data management for universities had successfully implemented advanced solutions at two U.S. universities but struggled to acquire new customers in the U.S. market.

Action:

We conducted market research to identify the most significant pain points of American colleges and universities. This enabled me to develop a robust market strategy focused on a compelling value proposition. we then created a simple financial model and built a website to effectively communicate the company’s vision and value to the market.

Result:

The company began acquiring new customers among American educational institutions and carefully migrating them from legacy systems to advanced, modern solutions.