Modular data center market research & strategy

---

Problem:

A leading telecom infrastructure company was considering expanding its data center business. They operated a network of both proprietary and acquired data centers and had begun adding modular data centers to their portfolio, focusing on cloud computing for distributed AI solutions (IaaS & PaaS). The company required market research to shape an expansion strategy with a focus on geographical priorities.

Action:

We conducted in-depth market research, including regional market evaluation, customer segmentation, market dynamics and trends, and competitive analysis. We also analyzed end-customer opinions through interviews and direct speech analysis. The research covered TAM/SAM/SOM, PESTEL and SWOT analyses, and strategic recommendations structured around the 5P framework.

Result:

Based on our findings, the company refined its value proposition to target high-load distributed AI and IoT solutions and established clear priorities for regional expansion.